User Experience Research Copy
Improve product quality & delight in 2-12 weeks
Would you like to increase your software or hardware product sales? Would you like to lower customer support costs and drive word-of-mouth customer growth? Would you like to lower engineering costs? Would you like evidence to support your business strategy and engineering design decisions? Moonraker Insights user experience research activities measure user behaviors and attitudes related to your product so you can dramatically increase your return-on-investment of engineering, marketing and other precious resources. Let us help you build and market what your customers need and want, with fewer costly iterations.
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Our user experience research activities are designed to fit into your company's existing 2-3 week agile sprints or other rapid iterative work processes. A Moonraker Insights specialist will work with you and your stakeholders to clarify your primary project needs, then work with you to a define an initial small project tranche lasting a few weeks. This approach enables you to quickly get actionable insights that you can use to drive measurable, tangible product improvements this business quarter.
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We will help you choose qualitative and/or quantitative research approaches that combine the best practices from leading companies and universities. We specialize in "white glove" services to manage the end-to-end process from an initial stakeholder alignment meeting to deployed new engineering product features.
Advantages
Choosing Moonraker Insights as your partner for user experience research offers many benefits for your product development, including...
Address sensitive topics without distracting other business groups
Speak truth to power to efficiently & effectively handle root issues
Gain a trusted ally with the independence to champion tough decisions
Activities
Rely on Moonraker Insights to guide you with the most appropriate research approach for your needs. We offer a complete range of qualitative and quantitative approaches, led by trained sub-specialist experts.
Qualitative Research
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In-depth interviews
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End-to-end walkthroughs
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Diary studies
"Desk" Research
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Personas
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Competitive landscape maps
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Expert heuristic reviews
Quantitative Research
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Surveys
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Analytics syntheses
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Time & motion
Behavioral & Attitudinal Measures
We measure what users do and ask their opinions; these approaches combine to provides you with both behavior and attitude insights, respectively.
In-Situ & Lab Environments
We perform studies in the user's natural environments and in controlled labs; these options combine to provide you the most valid environment for your needs.
Case Study
The following case study highlights typical qualitative in-depth interview and quantitative survey results for a FinTech company's suite of 4 products servicing over 2 million active users.
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Problem
The company's CTO needed to validate a new software application that was recently developed to support small and medium sized retail business owners. The app was created to help retail business owners update product offerings in their stores based on store measures such as profitability, employee morale and customer loyalty.
Solution
We decided on a two-phase user research approach to uncover deep and broad product insights. For the deep insights, we developed and deployed qualitative in-depth interviews. For the broad insights, we developed and deployed a quantitative survey.
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We started with qualitative in-depth interviews. A persona was created for the target business owner as a way to select the best interview participants, as well as align stakeholders. A panel of 16 target business owners were then selected according to a set of screening criteria, then field research of semi-structured qualitative interviews and proof-of-concept walkthroughs were performed with each participant. The 70 minute interviews and 20 minute walkthroughs were repeated for two key retail extremes: holiday weekend and slow weekday. The project team consisted of a research lead, visual designer and recruiter / project manager.
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Next, we finished with a quantitative survey. A primary goal of the survey was to validate how the deep interview results generalized to a broad spectrum of other small and medium business client attributes. Key attributes of interest included the type of business (e.g., casual restaurant, fine dining and clothing boutique) and mobility of staff (e.g., staff approach customer with a mobile terminal or customer approaches staff at a dedicated cashier desk). We developed a 120 question survey, then deployed it across the company's user base via as part of a regular marketing campaign. Both closed-ended and open-ended feedback from 520 owners across the USA completed the survey. The survey was designed to support analyses of sub-groups of data. Results were clustered according to the key retail dimensions uncovered from the qualitative interviews and stakeholder meetings with the CTO's team.
Results
The research insights led to the company pivoting to focus on boutique clothing stores as their primary market and successfully updating their software for small and medium sized business owners in this niche. Even though the total addressable market size was smaller than restaurant owners, the research insights clarified the company's particular competitive advantages in this niche. Absolute sales of the company's app increased by 32% over the next 6 months.
Typical Project Details
Moonraker Insights will lead the creation of product prototypes as a tangible, visual way to convey research insights. Products can be any combination of software, hardware and service solutions. We will also create research reports for you to more easily align and communicate with your stakeholders. Contact us to discuss deliverable, target audience, time and budget information details that best match your needs.
Product prototypes (software, hardware and/or service); Research reports
Leaders and other stakeholders responsible for strategic product decisions
~2 - 12 weeks:
~$25k - $150k;
$1750 / day followup advising
